We connected with our target audience due to filming in a
college environment, wearing casual clothing, showing different social groups,
by adding a supernatural element to our film and also by showing commonly used
technology by teenagers such as headphones and mobile phones.
The feedback we received from our class helped us to develop
and strength our story and help to appeal to our specific target audience.
So far we have reached our audience by showing our clip at
the cinema preview and blogging about our film.
